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CARELESS DISPLAY/ADVERT OF TOBACCO ON BRITISH AMERICAN TOBACCO'S HOMEPAGE



The Nigeria National Tobacco Control Bill is a comprehensive law that regulates the manufacturing, advertising, distribution and consumption of tobacco products in Nigeria. The bill was passed sometime in 2009. It is intended to prohibit all forms of tobacco advertisements (direct or indirect), sponsorship and promotions, endorsements, testimonials or sales promotions.

How would you relate the stipulation of the bill above to the display of tobacco products on the company's website http://www.batnigeria.com/? Don't you think this is a form of advert? Can someone please tell British American Tobacco to keep to the standard given by the Nigerian law?

As a company dealing with brands that pose risks to health, I believe that there are many other ways that BAT Nigeria can stylishly and creatively pass a message about their brand instead of carelessly displaying the brand on their homepage. Check http://www.bat.com/, did you notice any difference in the display of the tobacco product? At first glance, you may think they are sticks of sugarcane.

BI readers, let's get your responses...



A business with no sign is a sign of no business. Your brand is your corporate signature in the global market place. Contact me directly via thebrandinspector@gmail.com for inquiries, brand display, brand inspection or certification.

Comments

  1. Anonymous5 March 2013 at 05:42

    Really, I see this as a form of advert. In fact, it is very direct.

    ReplyDelete
  2. Anonymous5 March 2013 at 05:45

    It is not enough to talk about this, we need to pass this thread to the authorities in charge of such in Nigeria. NAFDAC, SON, and many others should be aware of this, even the greedy and corrupt senators should act fast on this before it turns to something else o

    ReplyDelete
  3. Anonymous5 March 2013 at 05:47

    What are you guys actually insinuating? I don't consider what BAT has on its site as an advert at all. You must really be out of your senses. So, what do you want them to put on their site?

    ReplyDelete
  4. Anonymous5 March 2013 at 05:52

    @Anonymous 05:47 it is you that must really be out of your number six. Han han, what would you call an advert? As long as it puts the fobbiden image into the face of the people, it goes for an advert. Whatever is bad should be categorised and known as bad, nothing else. we don't want any advert or display on tobacco online. Soon, our kids who have flooded the online scene will now getting attracted to the product since there are none on radio and tv anylonger.

    ReplyDelete
  5. Segun Oke5 March 2013 at 05:53

    You determine what you choose to watch or listen to at anytime. nobody forces anyone to go to BAT website, so how does that concern you or how does it serve as an advert?

    ReplyDelete
  6. Darey5 March 2013 at 05:54

    @Mr. Segun, I hope you are not BAT staff sha? I gbadun your point sha

    ReplyDelete
  7. Anonymous5 March 2013 at 05:58

    Advert is advert, no matter where you put it, so long it is meant to be viewed by the public, it should and would be considered as an advert. Is the BAT website restricted for BAT staff only? Think before you make any points here. Nigerians are not fools. If you are an addicted serial smoker, please don't build followers with your silly and useless assertions.

    ReplyDelete

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