Nigeria, here are our longest surviving indigenous brands Before compiling this list, I had thought of getting many brands on the list. I tried generating data through a survey, personal research by surfing the web and open inquiry from contacts in different sectors of the economy. After all efforts exerted into this task, I realized that there are only a few brands that can make this list. Did you just ask why? So did I. Out of millions of brands in Nigeria today, it is a pity that only a few brands can meet the criteria of being on the list. I believe that for a brand to be described as long-serving, it must have stood the test of time. Such a brand must be from a privately owned firm and it must have been in existence for over fifty years and still relevant till date. Also, the quality, reach and credibility of such brand are expected to be maintained and sustained till this very moment. Here are the top 5 brands that meet the requirements of being on this list: (1) Bra...
In a simple term, I will define a brand as the name of any company, product, service or consistent creative concept. So, this is my brand and all I do is to mind my business. What is my business? I am here to inspect, criticize, evaluate, analyse and generate opinions from you about other brands. You are welcome to my world. -Kurlarday,CBI (Certified Brand Inspector)